1. Luxy: Sugar Free Movement
No Sugar for Babies... and Daddies. Luxy's not sweeten life this way.
Luxy launches a Sugar-free movement to attack people misusing the ‘Tinder for the Rich’ app for sugaring and none-genuine dating.
What’s is actually the real horror on Halloween? Sugar! And this theory is also valid for online dating. Sugaring is bothering people who're looking for serious relationships, especially on Luxy. Known as millionaire dating site, Luxy has been targeted by Sugar Babies and SugarDaddies. That’s why Luxy started its Sugar-free movement for this Halloween to say NO to SugarBabies/ Daddies.
2. Clairol: Does She or Doesn’t She?
When the print ad first entered circulation in 1957, only 1 in 15 women admitted to coloring their hair. By the end of the campaign (11 years later), this increased to 1 in 2!
What is the secret of Clairol’s uncommon advertising success?
Clairol did the opposite of what most marketers would do. They didn’t want everywoman on the street running around saying that they were using their product. Instead they wanted women to understand that their product was so good, people wouldn’t be able to tell if they were using it or not. Sometimes, simply conveying how and why your product works is not enough. Showing becomes more effective than telling.
3. DeBeers: A Diamond is Forever
Possibly one of the successful ad campaigns ever, DeBeers effectively changed the diamond industry and marriage forever with their simple slogan: “A diamond is forever.”
Before this campaign, diamond engagement rings weren’t anywhere near as popular as they are today, so DeBeers practically built the entire industry from the ground up. Showing how the right campaign, using the right words, with the right visual, at the right time can transform an entire market.
Since 1948, every single DeBeers advertisement featured the words “A diamond is forever,” and AdAge awarded the campaign “#1 Slogan of the Century” in 1999.
Takeaway: Never underestimate the power of advertising for creating luxury and value.
Elizabeth Collins is a life coach and book lover. She aspires to motivate, to inspire, and to awaken your best self.
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